Industry tries different approaches

Had to step out for a while. Back now and the Industry Panel is running.

Joseph Alhadef, Oracle. Technology has a tendency to get used in truly unforeseen ways. Our youngest users are the most creative users, not just at finding new ways to use existing technologies, but figuring out ways to work around the rules and walls we put up.

Robin Raskin, writer and expert on security - Pushing back on Joseph's point about unanticipated uses of tech. GPS enables cellphones. We CAN anticipate that this will be misused.

Teen Angel - no one reads the privacy policy or terms of service. We need information presented in ways we consume it - video, animation. We *want* to be part of the conversation. (Man, these kids are really articulate.)

Richard Murray - Jagex/Runescape. These are not US problems only. UK trying as well. We're redfining our tutorial. The first experience will now take 20 minutes instead of 10 in order to help people better understand how to stay safe.

Chris Kelly - Facebook. It's critical to explain how a site works in real time and real language rather than legalese. We've got a 200-word intro now to our policy, for example. We're producing a video.

David Fares - Newscorp/Facebook. We can't force people to read things but we can make it digestible. We pop up information when a user is under 18. We encourage parents to talk with their kids via a PSA campaign we're running, not just on FB but by leveraging our other platforms like television.

Holly Hawkins - AOL. We just acquired Bebo and they do a series of short videos about online safety. They work. They actually generate new discussion between parents and kids. Kids want to be included.

Art from Wired Safety. The future of learning is gaming and simulation. Why can't we create this kind of material? We know there's no money here... but if we all get together...

Geoff Cook - myYearbook.com. We try to make the safety stuff more approachable. You can earn 1000 "food" by viewing the material. But still some people wouldn't click. So now we've got a series of simple, bolded safety statements that people must click on to proceed.

Hilary DeCesare - GirlAmbition. Kids learn in lots of different ways. So we're offering certifications that pop up over the course of the year.

Parry - Can we all get behind a Cyber Security/Cyber Bullying day?

Yes, say the panelists.